The role of commitment on the customer benefits-loyalty relationship in mobile service industry

Service Industries Journal

Volumn 30, Issue 14, 2010, Pages 2293-2309

  Hur, Won Moo ^a   Park, Jungkun ^b   Kim, Minsung ^c  

^a PKNU   (South Korea)

^b UNIVERSITY OF HOUSTON   (United States)

^c Inha University   (South Korea)

Author keywords

Commitment; Cross selling; Customer loyalty; Loyalty behaviours; Mobile telecommunications

Indexed keywords

HUMAN BEHAVIOR; MOBILE COMMUNICATION; PSYCHOLOGY; SERVICE SECTOR;

EID: 78049525523     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060802629877     Document Type: Article

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