Exploring consumer knowledge structures using associative network analysis

Psychology and Marketing

Volumn 27, Issue 4, 2010, Pages 369-398

  Teichert, Thorsten A ^a   Schöntag, Katja ^b  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF HAMBURG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77951969506     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20332     Document Type: Article

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