Testing the role of service quality on the development of brand associations and brand loyalty

Managing Service Quality

Volumn 18, Issue 3, 2008, Pages 239-254

  Alexandris, K ^a   Douka, S ^a   Papadopoulos, P ^a   Kaltsatou, A ^a  

^a ARISTOTLE UNIVERSITY OF THESSALONIKI   (Greece)

Author keywords

Brand awareness; Brand loyalty; Consumer behaviour; Customer loyalty; Customer services quality

Indexed keywords

EID: 44049106592     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520810871865     Document Type: Article

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