Understanding service firms brand value creation: A multilevel perspective including the overarching role of service brand marketing capability

Journal of Services Marketing

Volumn 25, Issue 7, 2011, Pages 528-539

  Sok, Phyra ^a   O'Cass, Aron ^a  

^a UNIVERSITY OF TASMANIA   (Australia)

Author keywords

Brand awareness; Customer services quality; Customer based performance; Service brand marketing capability; Service brand value; Service brand value creation

Indexed keywords

EID: 80054025865     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041111173651     Document Type: Article

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