Revisiting the concept of a societal orientation: Conceptualization and delineation

Journal of Business Ethics

Volumn 73, Issue 3, 2007, Pages 301-318

  Kang, Gi Du ^a   James, Jeffrey ^b  

^a Soongsil University   (South Korea)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Business ethics; Corporate citizenship; Quality of life; Social responsibility; Societal marketing; Societal orientation

Indexed keywords

EID: 34249013737     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-006-9208-0     Document Type: Article

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