Interpersonal influence and consumer innovativeness

International Journal of Consumer Studies

Volumn 30, Issue 1, 2006, Pages 34-43

  Clark, Ronald A ^a   Goldsmith, Ronald E ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Innovativeness; Interpersonal influence; Role relaxed consumer; Social comparison

Indexed keywords

EID: 33750433306     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2005.00435.x     Document Type: Article

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