Consumer perceptions of grocery retail formats in romania: The varying impact of retailer attributes

European Retail Research

Volumn , Issue , 2009, Pages 101-123

  Swoboda, Bernhard ^a   Berg, Bettina ^a   Pop, Nicolae A ^b   Dabija, Christian ^b  

^a UNIVERSITY OF TRIER   (Germany)

^b BUCHAREST UNIVERSITY OF ECONOMIC STUDIES   (Romania)

Author keywords

Grocery Retailing; Retail Formats; Retailer Attributes; Store Image

Indexed keywords

EID: 84892362024     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-3-8349-8203-2_6     Document Type: Chapter

References (84)

1. Aggarwal, R. (2003): European Discount Retailing Uncovered, in: The European Retail Digest, Issue 38, pp. 70-74.
2. Amine, A.; Cadenat, S. (2003): Efficient Retailer Assortment: A Consumer Choice Evaluation Perspective, in: Journal of Retailing & Distribution Management, Vol. 31, No. 10, pp. 486-497.
3. Anselmsson, J. (2006): Sources of Customer Satisfaction with Shopping Malls: A Comparative Study of Different Customer Segments, in: International Review of Retail, Distribution & Consumer Research, Vol. 16, No. 1, pp. 115-138.
4. Arnold, S.J.; Oum, T.H.; Tigert, D.J. (1983): Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons, in: Journal of Marketing Research, Vol. 20, No. 2, pp. 149-157.
5. Arnold, S.J. (2002): Lessons Learned from World's Best Retailers, in: International Journal of Retail & Distribution Management, Vol. 30, No. 11, pp. 562-570.
6. Bagozzi, R.B.; Baumgartner, H. (1994): The Evaluation of Structural Equation Models and Hypothesis Testing, in: Bagozzi, R. (ed): Principles of Marketing Research, Cambridge, MA, pp. 386-422.
7. Baltas, G.; Papastathopoulou, P. (2003): Shopper Characteristics, Product and Store Choice Criteria: A Survey in the Greek Grocery Sector, in: International Journal of Retail & Distribution Management, Vol. 31, No. 20, pp. 498-507.
8. Berry, L.L. (1969): The Components of Department Store Image: Theoretical and Empirical Analysis, in: Journal of Retailing, Vol. 45, No. 1, pp. 3-20.
9. Bhatnagar, A.; Ratchford, B.T. (2004): A Model of Retail Format Competition for Non-Durable Goods, in: International Journal of Research in Marketing, Vol. 21, No. 1, pp. 39-59.
10. Binkley, J.K.; Bejnarowicz, J. (2003): Consumer Price Awareness in Food Shopping: The Case of Quantity Surcharges, in: Journal of Retailing, Vol. 79, No. 1, pp. 27-35.
11. Birtwistle, G.; Freathy, P. (1998): More than Just a Name above the Shop: A Comparison of the Branding Strategies of Two UK Fashion Retailers, in: International Journal of Retail & Distribution Management, Vol. 26, No. 8, pp. 318-323.
12. Bitner, M.J. (1990): Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Response, in: Journal of Marketing, Vol. 54, No. 2, pp. 69-82.
13. Brady, D.L.; Mills, I.; Mendenhall, K.D. (1989): A Binational Analysis of Marketing Programmes Used by Small Retailers in Great Britain and the US, in: International Journal of Retail & Distribution Management, Vol. 17, No. 5, pp. 27-38.
14. Brown, T.A. (2006): Confirmatory Factor Analysis for Applied Research, New York, NY.
15. Burt, S.; Carralero-Encinas, J. (2000): The Role of Store Image in Retail Internationalisation, in: International Marketing Review, Vol. 17, No. 4/5, pp. 433-453.
16. Burt, S.; Mavrommatis, A. (2006): The International Transfer of Store Brand Image, in: International Review of Retail, Distribution & Consumer Research, Vol. 16, No. 4, pp. 395-413.
17. Burt, S.; Sparks, L. (1995): Understanding the Arrival of Limited Line Discount Stores in Britain, in: European Management Journal, Vol. 13, No. 1, pp. 110-119.
18. Burt, S.; Sparks, L. (2002): Corporate Branding, Retailing and Retail Internationalization, in: Corporate Reputation Review, Vol. 5, No. 2/3, pp. 194-212.
19. Chowdhury, J.; Reardon, J.; Srivastava, R. (1998): Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured Versus Unstructured Measures, in: Journal of Marketing Theory and Practice, Vol. 6, No. 2, pp. 72-86.
20. Churchill, G.A. (1979): A Paradigm for Developing better Measures of Marketing Constructs, in: Journal of Marketing Research, Vol. 16, No. 1, pp. 64-73.
21. Colla, E.; Dupuis, M. (2002): Research and Managerial Issues on Global Retail Competition: Carrefour/Wal-Mart, in: International Journal of Retail & Distribution Management, Vol. 30, No. 2, pp. 103-111.
22. Colla, E. (2004): The Outlook for European Grocery Retailing: Competition and Format Development, in: International Review of Retail, Distribution & Consumer Research, Vol. 14, No. 1, pp. 47-69.
23. Dabholkar, P.A.; Shepherd, D.; Thorpe, D.I. (2000): A Comprehensive Framework for Service Quality: An Investigation of Critical Conceptual and Measurement Issues through a Longitudinal Study, in: Journal of Retailing, Vol. 76, No. 2, pp. 139-173.
24. Dickson, P.R.; Sawyer, A.G. (1990): The Price Knowledge and Search of Supermarket Shoppers, in: Journal of Marketing, Vol. 54, No. 3, pp. 42-53.
25. Dupuis, M.; Prime, N. (1996): Business Distance and Global Retailing: A Model for Analysis of Key Success/Failure Factors, in: International Journal of Retail & Distribution Management, Vol. 24, No. 11, pp. 30-38.
26. Fernie, J. (1998): The Breaking of the Fourth Wave: Recent Out-of-Town Retail Developments in Britain, in: The International Review of Retail, Distribution and Consumer Research, Vol. 8, No. 3, pp. 303-317.
27. Fornell, C.; Larcker, D.F. (1981): Evaluating Structural Equitation Models with Unobservable Variables and Measurement Errors, in: Journal of Marketing Research, Vol. 18, No. 2, pp. 39- 50.
28. Gedenk, K.; Neslin, S.A. (1999): The Role of Retail Promotion in Determining Future Brand Loyalty: Its Effect on Purchase Event Feedback, in: Journal of Retailing, Vol. 75, No. 4, pp. 433-459.
29. Gómez, M.I.; McLaughlin, E.W.; Wittink, D.R. (2004): Customer Satisfaction and Retail Sales Performance: An Empirical Investigation, in: Journal of Retailing, Vol. 80, No. 4, pp. 265-278.
30. Gonzáles-Benito, Ó. (2005): Spatial Competitive Interaction of Retail Store Formats: Modeling Proposal and Empirical Results, in: Journal of Business Research, Vol. 58, No. 4, pp. 457- 466.
31. Green, C.L. (1995): Differential Responses to Retail Sales Promotion among African-American and Anglo-American Consumers, in: Journal of Retailing, Vol. 71, No. 1, pp. 83-92.
32. Grewal, D.; Krishnan, R.; Baker, J.; Borin, N. (1998): The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions, in: Journal of Retailing, Vol. 74, No. 3, pp. 331-352.
33. Gröppel-Klein, A.; Thelen, E.; Antretter, C. (1999): The Impact of Shopping Motives on Store Assessment, in: European Advances in Consumer Research, Vol. 4, pp. 63-72.
34. Hair, J.F. Jr.; Black, W.C.; Babin, B.J.; Anderson, R.E.; Tatham, R.L. (2006): Multivariate Data Analysis, 6th ed., Upper Saddle River, NJ.
35. Hansen, R.A.; Deutscher, T. (1977/78): An Empirical Investigation of Attribute Importance in Retail Store Selection, in: Journal of Retailing, Vol. 53, No. 4, pp. 59-95.
36. Hildebrandt, L. (1988): Store Image and the Prediction of Performance in Retailing, in: Journal of Business Research, Vol. 17, No. 1, pp. 91-100.
37. Hinkin, T.R. (1995): A Review of Scale Development Practices in the Study of Organizations, in: Journal of Management, Vol. 21, No. 5, pp. 967-988.
38. Homburg, C.; Hoyer, W.D.; Fassnacht, M. (2002): Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes, in: Journal of Marketing, Vol. 66, No. 4, pp. 86-101.
39. Hummel, J.W.; Savitt, R. (1988): Integrated Customer Service and Retail Strategy, in: International Journal of Retailing, Vol. 3, No. 2, pp. 5-21.
40. IGD (2008): Romania Country Presentation, October 1st, 2008.
41. Kaiser, H.F.; Rice, J. (1974): Little Jiffy, Mark IV, in: Educational and Psychological Measurement, Vol. 34, No. 1, pp. 111-117.
42. Kasulis, J.J.; Lusch, R. (1981): Validating the Retail Store Image Concept, in: Journal of the Academy of Marketing Science, Vol. 9, No. 4, pp. 419-435.
43. Keller, K.L. (1993): Conzeptualizing, Measuring, and Managing Customer-Based Brand Equity, in: Journal of Marketing, Vol. 57, No. 1, pp. 1-22.
44. Kukar-Kinney, M.; Xia, L.; Monroe, K.B. (2007): Consumers' Perceptions of the Fairness of Price-Matching Refund Policies, in: Journal of Retailing, Vol. 83, No. 3, pp. 325-337.
45. Kunkel, J.H.; Berry, L.L. (1968): A Behavioral Conception of Retail Image, in: Journal of Marketing, Vol. 32, No. 4, pp. 21-27.
46. Levy, M.; Weitz, B.A. (2007): Retailing Management, New York, NY.
47. Lindquist, J. (1974/75): Meaning of Image, in: Journal of Retailing, Vol. 50, No. 3, pp. 29-38.
48. Marks, R.B. (1976): Operationalizing the Concept of Store Image, in: Journal of Retailing, Vol. 52, No. 3, pp. 37-46.
49. Martineau, P. (1958): The Personality of the Retail Store, in: Harvard Business Review, Vol. 36, No. 1, pp. 47-55.
50. Mazursky, D.; Jacoby, J. (1986): Exploring the Development of Store Images, in: Journal of Retailing, Vol. 62, No. 2, pp. 145-165.
51. McDonald, G.M. (1991): The Influence of Supermarket Attributes on Perceived Customer Satisfaction: An East Asian Study, in: The International Review of Retail, Distribution and Consumer Research, Vol. 1, No. 3, pp. 315-327.
52. McGoldrick, P.J.; Andre, E. (1997): Consumer Misbehaviour: Promiscuity or Loyalty in Grocery Shopping, in: Journal of Retailing and Consumer Services, Vol. 4, No. 2, pp. 73-81.
53. Messinger, P.R.; Narasimhan, C. (1997): A Model of Retail Formats Based on Consumers' Economizing on Shopping Time, in: Marketing Science, Vol. 16, No. 1, pp. 1-23.
54. Morschett, D.; Swoboda, B.; Schramm-Klein, H. (2006): Competitive Strategies in Retailing: An Investigation of the Applicability of Porter's Framework for Food Retailers, in: Journal of Retailing and Consumer Services, Vol. 13, No. 4, pp. 275-287.
55. Nunnally, J. C.; Bernstein, I. H. (1994): Psychometric Theory, New York, NY.
56. Olejnik, S.; Algina, J. (2003): Generalized Eta and Omega Squared Statistics: Measures of Effect Size for Some Common Research Designs, in: Psychological Methods, Vol. 8, No. 4, pp. 434-447.
57. Oppewal, H.; Koelemeijer, K. (2005): More Choice is Better: Effects of Assortment Size and Composition on Assortment Evaluation, in: International Journal of Research in Marketing, Vol. 22. No. 1, pp. 45-60.
58. Pan, Y.; Zinkhan, G.M. (2006): Determinants of Retail Patronage: A Meta-Analytical Perspective, in: Journal of Retailing, Vol. 82, No. 3, pp. 229-243.
59. Pappu, R.; Quester, P. (2006): A Consumer-Based Method for Retailer Equity Measurement: Results of an Empirical Study, in: Journal of Retailing and Consumer Services, Vol. 13, No. 5, pp. 317-329.
60. Reynolds, N.L.; Simintiras, A.C.; Diamantopoulos, A. (2003): Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers, in: Journal of International Business Studies, Vol. 34, No. 1, pp. 80-89.
61. Rudolph, T.; Kotouc, A. (2005): Das optimale Sortiment aus Kundensicht, in: Harvard Business Manager, Vol. 27, No. 8, pp. 64-73.
62. Seiders, K; Tiger, D.J. (2000): The Impact of Supercenters on Traditional Food Retailers in Four Markets, in: International Journal of Retail & Distribution Management, Vol. 28, No. 4/5, pp. 181-193.
63. Sirdeshmukh, D.; Jagdip, S.; Barry, S. (2002): Consumer Trust, Value and Loyalty in Relational Exchanges, in: Journal of Marketing, Vol. 66, No. 1, pp. 15-37.
64. Sirohi, N.; McClaughlin, E.W.; Wittnik, D.R. (1998): A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer, in: Journal of Retailing, Vol. 74, No. 2, pp. 223-245.
65. Siu, N.Y.; Cheung, J.T. (2001): A Measure of Retail Service Quality, in: Marketing Intelligence & Planning, Vol. 19, No. 2, pp. 88-96.
66. Siu, N.Y.; Chow, D. (2003): Service Quality in Grocery Retailing: The Study of Japanese Supermarket in Hong Kong, in: Journal of International Consumer Marketing, Vol. 16, No. 1, pp. 71-87.
67. Solgaard, H.S.; Hansen, T. (2003): A Hierarchical Bayes Model of choice between Supermarket Formats, in: Journal of Retailing and Consumer Services, Vol. 10, No. 3, pp. 169-180.
68. Statistical Office of the European Communities (N.N.): http://www.ec.europa.eu/eurostat, accessed September 29, 2008.
69. Swoboda, B.; Hälsig, F.; Morschett, D.; Schramm-Klein, H. (2007): An Intersector Analysis of the Relevance of Service in Building a Strong Retail Brand, in: Managing Service Quality, Vol. 17, No. 4, pp. 428-448.
70. Suh, J.-C.; Yi, Y. (2006): When Brand Attitudes Affect the Customer Satisfaction-Loyalty Relation: The Moderating Role of Product Involvement, in: Journal of Consumer Psychology, Vol. 16, No. 2, 145-155.
71. Till, B.D.; Priluck, R.L. (2000): Stimulus Generalization in Classical Conditioning: An Initial Investigation and Extension, in: Psychology and Marketing, Vol. 17, No. 1, pp. 55-72.
72. Tordjman, A. (1994): European Retailing: Convergences, Differences and Perspectives, in: International Journal of Retail & Distribution Management, Vol. 22, No. 5, pp. 3-19.
73. Turley, L.; Chebat, J.-C. (2002): Linking Retail Strategy, Atmospheric Design and Shopping Behaviour, in: Journal of Marketing Management, Vol. 18, No. 1/2, pp. 125-144.
74. Uusitalo, O.; Rökman, M. (2007): The Impacts of Competitive Entry on Pricing in the Finnish Retail Grocery Market, in: International Journal of Retail & Distribution Management, Vol. 35, No. 2, pp. 120-135.
75. Van Heerde, H.J.; Gijsbrechts, E.; Pauwels, K. (2008): Winners and Losers in a Major Price War, in: Journal of Marketing Research, Vol. 45, No. 5, pp. 499-518.
76. Vanhuele, M.; Drèze, X. (2002): Measuring the Price Knowledge Shoppers Bring to the Store, in: Journal of Marketing, Vol. 66, No. 4, pp. 72-85.
77. Verhoef, P.C.; Langerak, F.; Donkers, B. (2007): Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Tier, in: Journal of Retailing, Vol. 83, No. 1, pp. 97-113.
78. Walsh, G.; Beatty, S.E. (2007): Customer-Based Corporate Reputation of a Service Firm: Scale Development and Validation, in: Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 127-143.
79. Wheaton, B. (1987): Assessment of Fit in Overidentified Models with Latent Variables, in: Sociological Methods Research, Vol. 16, No. 1, pp. 118-154.
80. White, D.W.; Absher, K. (2007): Positioning of Retail Stores in Central and Eastern European Accession States, in: European Journal of Marketing, Vol. 41, No. 3/4, pp. 292-306.
81. Woodside, A.; Frey, L.; Daly, R.T. (1989): Linking Service Quality, Customer Satisfaction, and Behavioral Intention, in: Journal of Health Care Marketing, Vol. 9, No. 4, pp. 5-17.
82. Wu, B.T.; Petroshius, S.M. (1987): The Halo Effect in Store Image Measurement, in: Journal of the Academy of Marketing Science, Vol. 15, No. 3, pp. 44-51.
83. Yi, Y.; Jeon, H. (2003): Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty, in: Journal of the Academy of Marketing Science, Vol. 31, No. 3, pp. 229-240.
84. Yoo, B.; Donthu, N.; Lee, S. (2000): An Examination of Selected Marketing Mix Elements and Brand Equity, in: Journal of the Academy of Marketing Science, Vol. 28, No. 2, pp. 195-211.