Positioning of retail stores in Central and Eastern European accession states: Standardization versus adaptation

European Journal of Marketing

Volumn 41, Issue 3-4, 2007, Pages 292-306

  White, Darin W ^a   Absher, Keith ^a  

^a UNION UNIVERSITY   (United States)

Author keywords

Customer behaviour; Eastern Europe; European Union; Product adaptation; Retail management; Standardization

Indexed keywords

EID: 33947710022     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710728345     Document Type: Article

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