An intersector analysis of the relevance of service in building a strong retail brand

Managing Service Quality

Volumn 17, Issue 4, 2007, Pages 428-448

  Haelsig, Frank ^a,b   Swoboda, Bernhard ^a   Morschett, Dirk ^b   Schramm Klein, Hanna ^b,c  

^a UNIVERSITY OF TRIER   (Germany)

^b SAARLAND UNIVERSITY   (Germany)

^c JUSTUS LIEBIG UNIVERSITY   (Germany)

Author keywords

Brand equity; Brands; Quality; Retailers; Retailing; Service levels

Indexed keywords

EID: 34447525017     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520710760553     Document Type: Article

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