Competitive strategies in retailing-an investigation of the applicability of Porter's framework for food retailers

Journal of Retailing and Consumer Services

Volumn 13, Issue 4, 2006, Pages 275-287

  Morschett, Dirk ^a   Swoboda, Bernhard ^b   Schramm Klein, Hanna ^a  

^a SAARLAND UNIVERSITY   (Germany)

^b UNIVERSITY OF TRIER   (Germany)

Author keywords

Competitive strategy; Customer perception; Positioning; Retailing strategy

Indexed keywords

COMPETITIVENESS; CONSUMPTION BEHAVIOR; FOOD INDUSTRY; RETAILING;

EID: 33645914805     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2005.08.016     Document Type: Article

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