Do hedonic motives moderate regulatory focus motives? Evidence from the framing of persuasive messages

Journal of Personality and Social Psychology

Volumn 106, Issue 1, 2014, Pages 1-19

  Malaviya, Prashant ^a   Miguel Brendl, C ^b  

^a GEORGETOWN UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Attitudes; Gain; Loss; Motivation; Valence

Indexed keywords

ADULT; ARTICLE; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; FEMALE; HUMAN; MALE; MOTIVATION; PAIN; PERCEPTION; PERSUASIVE COMMUNICATION; PHILOSOPHY; PLEASURE; PSYCHOLOGICAL ASPECT; RANDOMIZED CONTROLLED TRIAL; YOUNG ADULT;

ADULT; FEMALE; HUMANS; MALE; MOTIVATION; PAIN; PERSUASIVE COMMUNICATION; PHILOSOPHY; PLEASURE; SOCIAL PERCEPTION; YOUNG ADULT;

EID: 84891427399     PISSN: 00223514     EISSN: None     Source Type: Journal    
DOI: 10.1037/a0034666     Document Type: Article

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