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Volumn 36, Issue 1, 2009, Pages 112-121

Parity product features can enhance or dilute brand evaluation: The influence of goal orientation and presentation format

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[No Author keywords available]

Indexed keywords


EID: 67649236267     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/595717     Document Type: Article
Times cited : (31)

References (16)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.