Promotion and prevention in consumer decision-making: The state of the art and theoretical propositions

Inside Consumption: Consumer Motives, Goals, and Desires

Volumn , Issue , 2005, Pages 8-43

  Pham, Michel Tuan ^a   Higgins, E Tory ^b  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84909128219     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203481295     Document Type: Chapter

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