Does culture tame the bunny? A content analysis of a global adult magazine

Qualitative Market Research

Volumn 17, Issue 1, 2014, Pages 4-23

  Kusuma, Meidiahna ^a  

^a UC Town Citraland   (Indonesia)

Author keywords

Content analysis; Controversial product; Cross cultural research; Product adaptation decision; Sociosexuality

Indexed keywords

EID: 84890867712     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/QMR-07-2013-0045     Document Type: Article

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