Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis

International Marketing Review

Volumn 19, Issue 4, 2002, Pages 408-419

  Odekerken Schröder, Gaby ^a   De Wulf, Kristof ^b   Hofstee, Natascha ^c  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b GHENT UNIVERSITY   (Belgium)

^c AC Nielsen ^*  (Netherlands)

Author keywords

Advertising; Gender; National cultures; Stereotyping; The Netherlands; United Kingdom

Indexed keywords

EID: 0442263348     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210435690     Document Type: Article

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