The influence of advertising context on perceptions of offense

Journal of Marketing Communications

Volumn 14, Issue 4, 2008, Pages 271-291

  Christy, Timothy P ^a   Haley, Eric ^b  

^a UNIVERSITY OF OREGON   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Consumer perceptions; Media; Offensive; Product

Indexed keywords

EID: 47949128649     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260802141272     Document Type: Article

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