Market, industry, and company influences on global product standardization

International Marketing Review

Volumn 24, Issue 6, 2007, Pages 678-694

  Powers, Thomas L ^a   Loyka, Jeffrey J ^b  

^a UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

^b NONE

Author keywords

Company; Global; Industry; Market; Product; Standardization

Indexed keywords

EID: 35748958732     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710832658     Document Type: Article

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