Advertising controversial products in the Asia Pacific: What makes them offensive?

Journal of Business Ethics

Volumn 48, Issue 3, 2003, Pages 237-250

  Fam, Kim Shyan ^a   Waller, David S ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Asia Pacific; Asian values; Collectivism; Controversial products; Religion

Indexed keywords

EID: 3543096268     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/B:BUSI.0000005785.29778.83     Document Type: Article

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