The influence of religion on attitudes towards the advertising of controversial products

European Journal of Marketing

Volumn 38, Issue 5-6, 2004, Pages 537-555

  Shyan Fam, Kim ^a   Waller, David S ^b   Zafer Erdogan, B ^c  

^a UNIVERSITY OF WAIKATO   (New Zealand)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^c DUMLUPINAR UNIVERSITY   (Turkey)

Author keywords

Advertising; Advertising effectiveness; Advertising standards; Consumer attitudes; Religion

Indexed keywords

EID: 85135311196     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410529204     Document Type: Article

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