An Asian perspective of offensive advertising on the web

International Journal of Advertising

Volumn 22, Issue 3, 2003, Pages 393-411

  Prendergast, Gerard ^a   Hwa, Huang Chia ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b Pacific Century Cyberworks   (Hong Kong)

Author keywords

[No Author keywords available]

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EID: 20344388324     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2003.11072860     Document Type: Article

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