Advertising of controversial products:a cross-cultural study

Journal of Consumer Marketing

Volumn 22, Issue 1, 2005, Pages 6-13

  Waller, David S ^a   Fam, Kim Shyan ^b   Erdogan, B Zafer ^c  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF WAIKATO   (New Zealand)

^c DUMLUPINAR UNIVERSITY   (Turkey)

Author keywords

Advertising; Classes of goods marketed; Malaysia; New Zealand; Turkey; United Kingdom

Indexed keywords

EID: 18844399898     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510576509     Document Type: Article

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