A novel methodology for evaluating the risk of CRM projects in fuzzy environment

Neural Computing and Applications

Volumn 23, Issue SUPPL1, 2013, Pages 29-53

  Keramati, A ^a   Nazari Shirkouhi, S ^b   Moshki, H ^a   Afshari Mofrad, M ^c   Maleki Berneti, E ^d  

^a UNIVERSITY OF TEHRAN   (Iran)

^b ISLAMIC AZAD UNIVERSITY   (Iran)

^c TARBIAT MODARES UNIVERSITY   (Iran)

^d PAYAME NOOR UNIVERSITY   (Iran)

Author keywords

Customer relationship management; Customer relationship management project implementation; Fuzzy analytic hierarchy process; Risk evaluation

Indexed keywords

CUSTOMER RELATIONSHIP MANAGEMENT; DYNAMIC ASSESSMENT; FUZZY ANALYTIC HIERARCHY PROCESS; FUZZY ENVIRONMENTS; NOVEL METHODOLOGY; PAIR-WISE COMPARISON; RISK EVALUATION; STRUCTURED APPROACH;

ANALYTIC HIERARCHY PROCESS; LIFE CYCLE; MANAGEMENT; MANAGERS;

SOCIETIES AND INSTITUTIONS;

EID: 84888841452     PISSN: 09410643     EISSN: None     Source Type: Journal    
DOI: 10.1007/s00521-012-1216-7     Document Type: Article

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