Who’s on first? stakeholder differences in customer relationship management and the elusive notion of “shared understanding”?

Journal of Personal Selling and Sales Management

Volumn 24, Issue 4, 2004, Pages 323-338

  Plouffe, Christopher R ^a   Williams, Brian C ^b   Leigh, Thomas W ^c  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b NORTHWESTERN UNIVERSITY   (United States)

^c INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20444500043     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.2004.10749041     Document Type: Article

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