A strategic approach for successful CRM: A European perspective

Problems and Perspectives in Management

Volumn 3, Issue 2, 2005, Pages 98-106

  MacK, Oliver ^a   Mayo, Michael C ^a   Khare, Anshuman ^a  

^a ATHABASCA UNIVERSITY   (Canada)

Author keywords

CRM; CRM Strategy; European perspective; Framework; Implementation guidelines

Indexed keywords

EID: 59549090146     PISSN: 17277051     EISSN: 18105467     Source Type: Journal    
DOI: None     Document Type: Article

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