The adoption of Customer Relationship Management (CRM): an empirical study on Iranian firms

International Journal of Electronic Customer Relationship Management

Volumn 1, Issue 4, 2008, Pages 354-373

  Keramati, A ^a   Zavareh, J Toufighi ^b   Ellioon, A ^a   Moshki, H ^a   Sajjadiani, S ^a  

^a UNIVERSITY OF TEHRAN   (Iran)

^b UNIVERSITY OF BATH   (United Kingdom)

Author keywords

ANOVA; CRM adoption; e Business; empirical study

Indexed keywords

EID: 84876442383     PISSN: 17500664     EISSN: 17500672     Source Type: Journal    
DOI: 10.1504/IJECRM.2008.018808     Document Type: Article

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