Measuring values using best-worst scaling: The LOV example

Psychology and Marketing

Volumn 24, Issue 12, 2007, Pages 1043-1058

  Lee, Julie Anne ^a   Soutar, Geoffrey N ^a   Louviere, Jordan ^b  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36549038581     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20197     Document Type: Article

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