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Volumn 42, Issue 2, 2000, Pages 219-230

Using known patterns in image data to determine brand positioning

(2)  Romaniuk, Jenni a   Sharp, Byron a  

a NONE

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EID: 0347649305     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530004200205     Document Type: Article
Times cited : (31)

References (15)
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  • 9
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    • Graphs or tables
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  • 10
    • 0001899884 scopus 로고
    • Constructing joint spaces from pick-any data: A new tool for consumer analysis
    • Holbrook, M.B., Moore, W.L. et al. (1982) Constructing joint spaces from pick-any data: a new tool for consumer analysis. Journal of Consumer Research, 9, June, pp. 99-105.
    • (1982) Journal of Consumer Research , vol.9 , Issue.JUNE , pp. 99-105
    • Holbrook, M.B.1    Moore, W.L.2
  • 11
    • 0008988145 scopus 로고
    • Techniques of brand image measurement
    • London: Market Research Society
    • Joyce, T. (1963) Techniques of brand image measurement. In New Developments in Research. London: Market Research Society.
    • (1963) New Developments in Research
    • Joyce, T.1
  • 12
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    • The influence of brand ambiguity on brand attitude development
    • Miller, S.J., Mazis, M.B. et al. (1971) The influence of brand ambiguity on brand attitude development. Journal of Marketing Research, 8, pp. 455-459.
    • (1971) Journal of Marketing Research , vol.8 , pp. 455-459
    • Miller, S.J.1    Mazis, M.B.2
  • 13
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    • Nedungadi, P. & Hutchinson, J.W. (1985) The prototypicality of brands: relationships with brand awareness, preference and usage. Advances in Consumer Research, 12, pp. 498-503.
    • (1985) Advances in Consumer Research , vol.12 , pp. 498-503
    • Nedungadi, P.1    Hutchinson, J.W.2
  • 14
    • 0346565599 scopus 로고    scopus 로고
    • Usage Bias in Image Measurement
    • Auckland, N.Z., Department of Marketing, University of Auckland
    • Riquier, C., Hockley, N. et al. (1996) Usage Bias in Image Measurement. Australia New Zealand Marketing Educators Conference, Auckland, N.Z., Department of Marketing, University of Auckland.
    • (1996) Australia New Zealand Marketing Educators Conference
    • Riquier, C.1    Hockley, N.2
  • 15
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    • Family resemblances: Studies in the internal structure of categories
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    • Rosch, E.1    Mervis, C.B.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.