How images of other consumers influence subsequent taste perceptions

Journal of Marketing

Volumn 77, Issue 6, 2013, Pages 124-139

  Poor, Morgan ^a   Duhachek, Adam ^b   Krishnan, H Shanker ^c  

^a UNIVERSITY OF SAN DIEGO   (United States)

^b INDIANA UNIVERSITY   (United States)

^c WHIRLPOOL CORPORATION   (United States)

Author keywords

Conflict; Images; Justification effects; Social norms; Taste

Indexed keywords

EID: 84887582287     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.12.0021     Document Type: Article

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