Social influence effects in online product ratings

Journal of Marketing

Volumn 76, Issue 5, 2012, Pages 70-88

  Sridhar, Shrihari ^a   Srinivasan, Raji ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Online ratings; Product failure; Product recovery; Social influence; Word of mouth

Indexed keywords

EID: 84869122729     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.10.0377     Document Type: Review

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