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Volumn 32, Issue 1, 2005, Pages 86-92

Shades of meaning: The effect of color and flavor names on consumer choice

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EID: 22144442448     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/429602     Document Type: Article
Times cited : (85)

References (11)
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  • 2
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  • 3
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  • 4
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    • Psychology of pragmatic implications: Information processing between the lines
    • Harris, Richard Jackson and Gregory E. Monaco (1978), "Psychology of Pragmatic Implications: Information Processing between the Lines," Journal of Experimental Psychology: General, 107, 1-27.
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    • Harris, R.J.1    Monaco, G.E.2
  • 5
    • 0000033239 scopus 로고
    • The role of expectancy and relevancy in memory for verbal and visual information: What is incongruency?
    • Heckler, Susan E. and Terry L. Childers (1992), "The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?" Journal of Consumer Research, 18 (March), 475-92.
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    • Cambridge: Cambridge University Press
    • Levinson, Stephen C. (1983), Pragmatics, Cambridge: Cambridge University Press.
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    • Levinson, S.C.1
  • 7
    • 0002369351 scopus 로고
    • The structure of value: Accounting for taste
    • ed. Margaret Sydnor Clark and Susan T. Fiske, Hillsdale, NJ: Erlbaum
    • Mandler, George (1982), "The Structure of Value: Accounting for Taste," in Affect and Cognition: The 17th Annual Carnegie Symposium on Cognition, ed. Margaret Sydnor Clark and Susan T. Fiske, Hillsdale, NJ: Erlbaum, 3-36.
    • (1982) Affect and Cognition: The 17th Annual Carnegie Symposium on Cognition , pp. 3-36
    • Mandler, G.1
  • 8
    • 21344488101 scopus 로고
    • How does the congruity of brand names affect evaluations of brand name extensions?
    • Meyers-Levy, Joan, Therese A. Louie, and Mary T. Curren (1994), "How Does the Congruity of Brand Names Affect Evaluations of Brand Name Extensions?" Journal of Applied Psychology, 79 (1), 46-53.
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  • 9
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    • Peterson, R.A.1    Sauber, M.2
  • 10
    • 22144431515 scopus 로고    scopus 로고
    • Nailing down just the right name
    • August 7
    • Schultz, Connie (2001), "Nailing Down Just the Right Name," Trenton (NJ) Times, August 7, B1.
    • (2001) Trenton (NJ) Times
    • Schultz, C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.