The relationship between packaging uniformity and variety seeking

Psychology and Marketing

Volumn 27, Issue 12, 2010, Pages 1122-1133

  Roehm, Michelle L ^a   Roehm, Harper A ^b  

^a WAKE FOREST UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78149382077     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20376     Document Type: Article

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