Categories create mind-sets: The effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions

Journal of Marketing Research

Volumn 47, Issue 4, 2010, Pages 659-671

  Ülkümen, Gülden ^a   Chakravarti, Amitav ^a   Morwitz, Vicki G ^a,b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Categorization; Decision making; Heuristics; Mind set; New products

Indexed keywords

EID: 77955683103     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.4.659     Document Type: Article

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