The value of personalised recommender systems to e-business: a case study

RecSys'08: Proceedings of the 2008 ACM Conference on Recommender Systems

Volumn , Issue , 2008, Pages 291-294

  Dias, M Benjamin ^a   Locher, Dominique ^b   Li, Ming ^a   El Deredy, Wael ^c   Lisboa, Paulo J G ^d  

^a UNILEVER RESEARCH   (United Kingdom)

^b LeShopch   (Switzerland)

^c UNIVERSITY OF MANCHESTER   (United Kingdom)

^d LIVERPOOL JOHN MOORES UNIVERSITY   (United Kingdom)

Author keywords

Business value creation; Case study; E commerce; Performance evaluation; Personalization; Recommender systems

Indexed keywords

PURCHASING; RETAIL STORES;

BUSINESS VALUE CREATION; CASE STUDY; E-COMMERCE; PERFORMANCE EVALUATION; PERSONALIZATION; RECOMMENDER SYSTEMS;

ELECTRONIC COMMERCE;

EID: 63449114637     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1454008.1454054     Document Type: Conference Paper

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