Here, there, and everywhere: Correlated online behaviors can lead to overestimates of the effects of advertising

Proceedings of the 20th International Conference on World Wide Web, WWW 2011

Volumn , Issue , 2011, Pages 157-166

  Lewis, Randall A ^a   M rao, Justin ^a   Reiley, David H ^a  

^a YAHOO RESEARCH   (United States)

Author keywords

Advertising effectiveness; Browsing behavior; Causal inference; Field experiments; Selection bias

Indexed keywords

BROWSING BEHAVIOR; CAUSAL INFERENCE; COMPETITIVE EFFECTS; CONTROLLED EXPERIMENT; FIELD EXPERIMENT; OBSERVATIONAL DATA; OBSERVATIONAL METHOD; ONLINE ADVERTISING; ONLINE BEHAVIOR; PUBLISHING INDUSTRY; SEARCH QUERIES; SELECTION BIAS; USER BEHAVIORS;

EXPERIMENTS; MARKETING; WEBSITES;

BEHAVIORAL RESEARCH;

EID: 80052675732     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1963405.1963431     Document Type: Conference Paper

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