When talk is "free": The effect of tariff structure on usage under two- And three-part tariffs

Journal of Marketing Research

Volumn 49, Issue 6, 2012, Pages 882-899

  Ascarza, Eva ^a   Lambrecht, Anja ^a   Vilcassim, Naufel ^b  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

Free products; Learning; Nonlinear pricing discrete continuous choice model; Pricing; Three part tariffs; Uncertainty

Indexed keywords

EID: 84870903185     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.10.0444     Document Type: Article

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