Stuck in the adoption funnel: The effect of interruptions in the adoption process on usage

Marketing Science

Volumn 30, Issue 2, 2011, Pages 355-367

  Lambrecht, Anja ^a   Seim, Katja ^b   Tucker, Catherine ^c  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Adoption process; Online banking; Online security; Self service technology; Technology adoption

Indexed keywords

EID: 79955051257     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0613     Document Type: Article

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