Consumer-product skill matching: The effects of difficulty on relative self-assessment and choice

Journal of Consumer Research

Volumn 34, Issue 1, 2007, Pages 104-110

  Burson, Katherine A ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34250772365     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/513051     Document Type: Article

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