Managing Word-of-Mouth: A Nonprofit Case Study

Journal of Nonprofit and Public Sector Marketing

Volumn 25, Issue 3, 2013, Pages 284-308

  Williams, Martin ^a   Buttle, Francis ^b  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b MACQUARIE UNIVERSITY   (Australia)

Author keywords

corporate reputation; crisis management; donor dissatisfaction; negative word of mouth; NWOM; public relations

Indexed keywords

EID: 84883491791     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495142.2013.816191     Document Type: Article

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