Ad framing effects for consumption products: An affect priming process

Psychology and Marketing

Volumn 25, Issue 1, 2008, Pages 24-46

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38149026233     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20199     Document Type: Article

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