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Volumn 10, Issue 3, 2011, Pages 358-368

The joint effect of framing and anchoring on internet buyers' decision-making

Author keywords

Anchor points; Anchoring effect; Cognitive bias; Experimental research; Framing effect; Internet advertising; Message framing; Product attributes; Purchase intention; Willingness to pay

Indexed keywords

ANCHOR POINT; ANCHORING EFFECTS; COGNITIVE BIAS; EXPERIMENTAL RESEARCH; FRAMING EFFECT; INTERNET ADVERTISING; MESSAGE FRAMING; PRODUCT ATTRIBUTES; PURCHASE INTENTION; WILLINGNESS TO PAY;

EID: 79958181119     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2011.01.002     Document Type: Article
Times cited : (41)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.