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Volumn 40, Issue 2, 1997, Pages 91-95

Message framing and buying behavior: On the difference between artificial and natural environment

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EID: 0031256827     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00208-1     Document Type: Article
Times cited : (17)

References (16)
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  • 3
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  • 6
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    • Explaining negativity biases in evaluation and choice behavior: Theory and research
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    • Kanouse, D.E.1
  • 7
    • 0000609656 scopus 로고
    • The influence of message framing and issue involvement
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    • Maheswaran, D., and Meyers-Levy, J.: The Influence of Message Framing and Issue Involvement. Journal of Marketing Research 27, (August 1990): 361-367.
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  • 8
    • 38249007917 scopus 로고
    • Learning from the add or relying on related attitudes: The moderating role of involvement
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    • Mazursky, D.1    Schul, Y.2
  • 9
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    • The effect of message framing on breast self-examination attitude, intentions, and behavior
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    • Meyerowitz, B.E.1    Chaiken, S.2
  • 12
    • 0000428577 scopus 로고
    • Central and peripheral routes to advertising effectiveness: The moderating role of involvement
    • December
    • Petty, R. E., Cacioppo J. T., and Schuman, D.: Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement. Journal of Consumer Research (December 1983): 301-315.
    • (1983) Journal of Consumer Research , pp. 301-315
    • Petty, R.E.1    Cacioppo, J.T.2    Schuman, D.3
  • 13
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    • Plummer, J. T.: Evaluating T.V: Commercial Tests. Journal of Advertising Research 31(1) (1972): 21-27.
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  • 14
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    • Preference reversal: A broader perspective
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    • Slovic, P.1    Lichtenstein, S.2
  • 15
    • 0019392722 scopus 로고
    • The framing of decision and the psychology of choice
    • January
    • Tversky, A., and Kahneman, D.: The Framing of Decision and the Psychology of Choice. Science 211 (January 1981): 453-458.
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    • Tversky, A.1    Kahneman, D.2
  • 16
    • 0002827415 scopus 로고
    • Cognitive responses to mass media advocacy
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    • Wright, P.: Cognitive Responses to Mass Media Advocacy, in Cognitive Responses in Persuations, Richard E. Petty, Thomas M. Ostrom, and Timothy C. Brock, eds., Lawrence Erlbaum Associates, Hillsdale, NJ. 1981, pp. 263-282.
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    • Wright, P.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.