Effects of age, need for cognition, and affective intensity on advertising effectiveness

Journal of Business Research

Volumn 64, Issue 1, 2011, Pages 12-17

  McKay Nesbitt, Jane ^a   Manchanda, Rajesh V ^b   Smith, Malcolm C ^b   Huhmann, Bruce A ^c  

^a BRYANT UNIVERSITY   (United States)

^b UNIVERSITY OF MANITOBA   (Canada)

^c NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

Affective intensity; Age; Involvement; Need for cognition; Persuasion; Recall

Indexed keywords

EID: 78449249743     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.09.013     Document Type: Article

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