Word of mouth as a promotional tool for turbulent markets

Journal of Marketing Communications

Volumn 14, Issue 3, 2008, Pages 207-224

  Mason, Roger B ^a,b  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

^b DURBAN UNIVERSITY OF TECHNOLOGY   (South Africa)

Author keywords

Chaos theory; Complexity; Promotions; Turbulence; Word of mouth

Indexed keywords

EID: 45849154232     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260701754258     Document Type: Review

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