-
1
-
-
9944244367
-
The Price of Privacy
-
Adweek (1995), "The Price of Privacy," (December 8), 10, 6.
-
(1995)
Adweek
, Issue.DECEMBER 8
, pp. 10
-
-
-
2
-
-
9944264862
-
Survey Research
-
Philip Emert and Larry B. Barker, eds. New York: Longman
-
Barker, Larry B. (1989), "Survey Research," in Measurement of Communication Behavior, Philip Emert and Larry B. Barker, eds. New York: Longman, 25-39.
-
(1989)
Measurement of Communication Behavior
, pp. 25-39
-
-
Barker, L.B.1
-
3
-
-
0003398075
-
-
Barua, Anitesh, Jon Pinnell, Jay Shutter, and Andrew B. Whinston (1999), "Measuring the Internet Economy: An Exploratory Study," (accessed March 6, 2000), [available at http://cism.bus. utexas.edu/works/articles/internet_economy.pdf].
-
(1999)
Measuring the Internet Economy: An Exploratory Study
-
-
Barua, A.1
Pinnell, J.2
Shutter, J.3
Whinston, A.B.4
-
4
-
-
0002101166
-
New Media Interactive Advertising vs. Traditional Advertising
-
Bezjian-Avery, Alex, Bobby Calder, and Dawn Iacobucci (1998), "New Media Interactive Advertising vs. Traditional Advertising," Journal of Advertising Research, 38 (July), 23-32.
-
(1998)
Journal of Advertising Research
, vol.38
, Issue.JULY
, pp. 23-32
-
-
Bezjian-Avery, A.1
Calder, B.2
Iacobucci, D.3
-
5
-
-
0001922507
-
Interactive Marketing: Exploiting the Age of Addressability
-
Blattberg, Robert C. and John Deighton (1991), "Interactive Marketing: Exploiting the Age of Addressability," Sloan Management Review, 33 (Fall), 5-15.
-
(1991)
Sloan Management Review
, vol.33
, Issue.FALL
, pp. 5-15
-
-
Blattberg, R.C.1
Deighton, J.2
-
6
-
-
21344496974
-
Avoiding Misuse of New Information Technologies: Legal and Societal Considerations
-
Bloom, Paul N., George R Milne, and Robert Adler (1994), "Avoiding Misuse of New Information Technologies: Legal and Societal Considerations," Journal of Marketing, 58 (January), 98-110.
-
(1994)
Journal of Marketing
, vol.58
, Issue.JANUARY
, pp. 98-110
-
-
Bloom, P.N.1
Milne, G.R.2
Adler, R.3
-
7
-
-
0038086759
-
A Little Privacy Please
-
Business Week (1998), "A Little Privacy Please," (March 16), 98-100.
-
(1998)
Business Week
, Issue.MARCH 16
, pp. 98-100
-
-
-
8
-
-
0001847769
-
Database Marketing: New Rules for Policy and Practice
-
Cespedes, Frank V. and H. Jeff Smith (1993), "Database Marketing: New Rules for Policy and Practice," Sloan Management Review, 34 (Summer), 8-12.
-
(1993)
Sloan Management Review
, vol.34
, Issue.SUMMER
, pp. 8-12
-
-
Cespedes, F.V.1
Smith, H.J.2
-
9
-
-
9944223060
-
Response Speed in Mail Surveys: Beware of Shortcuts
-
Chebat, John-Charles and A. Cohen (1993), "Response Speed in Mail Surveys: Beware of Shortcuts," Marketing Research, 5 (2), 20-25.
-
(1993)
Marketing Research
, vol.5
, Issue.2
, pp. 20-25
-
-
Chebat, J.-C.1
Cohen, A.2
-
11
-
-
85134903050
-
IMHO: Authority and Egalitarian Rhetoric in the Virtual Coffeehouse
-
David Porter, ed. New York: Routledge
-
Connery, Brian (1997), "IMHO: Authority and Egalitarian Rhetoric in the Virtual Coffeehouse," in Internet Culture, David Porter, ed. New York: Routledge, 161-180.
-
(1997)
Internet Culture
, pp. 161-180
-
-
Connery, B.1
-
12
-
-
0003582713
-
Beyond Concern: Understanding Net Users' Attitudes about Online Privacy
-
Cranor, Lorrie Faith, Joseph Reagle, and Mark S. Ackerman (1999), "Beyond Concern: Understanding Net Users' Attitudes About Online Privacy," AT&T Labs-Research Technical Report TR 99.4.3, (accessed December 15, 2000) [available at http://www.research.att.com/library/].
-
(1999)
AT&T Labs-Research Technical Report TR 99.4.3
-
-
Cranor, L.F.1
Reagle, J.2
Ackerman, M.S.3
-
13
-
-
84990217155
-
Demographics
-
CyberAtlas (1998), "Demographics," (accessed March 6, 2000), [available at http://www.cyberatlas.com/resources/].
-
(1998)
CyberAtlas
-
-
-
14
-
-
0002675909
-
An Education in Interviewing: Placing the Researcher and the Research
-
C. Renzetti and R. M. Lee, eds. Newbury Park, CA: Sage Publications
-
Edwards, Richard (1993), "An Education in Interviewing: Placing the Researcher and the Research," in Researching Sensitive Topics, C. Renzetti and R. M. Lee, eds. Newbury Park, CA: Sage Publications, 45-57.
-
(1993)
Researching Sensitive Topics
, pp. 45-57
-
-
Edwards, R.1
-
15
-
-
2342501146
-
-
Atlanta, GA: Louis Harris and Associates, Inc.
-
Equifax-Harris (1996), Equifax-Harris Consumer Privacy Survey. Atlanta, GA: Louis Harris and Associates, Inc.
-
(1996)
Equifax-Harris Consumer Privacy Survey
-
-
-
16
-
-
0010941914
-
-
Federal Trade Commission (1996), Consumer Information Privacy Hearings, (accessed March 7, 2000), [available at http://www. ftc.gov].
-
(1996)
Consumer Information Privacy Hearings
-
-
-
20
-
-
9944252724
-
Excuse Me, Please, Do You Mind if I Sell You Something?
-
Fisher, Anne (1999), "Excuse Me, Please, Do You Mind If I Sell You Something?" Fortune, 139 (December), 190.
-
(1999)
Fortune
, vol.139
, Issue.DECEMBER
, pp. 190
-
-
Fisher, A.1
-
21
-
-
21144482295
-
Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues
-
Foxman, Ellen R. and Paula Kilcoyne (1993), "Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues," Journal of Public Policy & Marketing, 12 (Spring), 106-19.
-
(1993)
Journal of Public Policy & Marketing
, vol.12
, Issue.SPRING
, pp. 106-119
-
-
Foxman, E.R.1
Kilcoyne, P.2
-
23
-
-
9944232246
-
Permission Marketing: The Way to Make Advertising Work Again
-
Godin, Seth (1999), "Permission Marketing: The Way to Make Advertising Work Again," Direct Marketing, 62 (January), 40-44.
-
(1999)
Direct Marketing
, vol.62
, Issue.JANUARY
, pp. 40-44
-
-
Godin, S.1
-
24
-
-
0000426285
-
Privacy: Recognition of a Consumer Right
-
Goodwin, Cathy (1991), "Privacy: Recognition of a Consumer Right," Journal of Public Policy & Marketing, 10 (Spring), 149-66.
-
(1991)
Journal of Public Policy & Marketing
, vol.10
, Issue.SPRING
, pp. 149-166
-
-
Goodwin, C.1
-
25
-
-
84905082651
-
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
-
Gronroos, Christian (1994), "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing," Management Decisions, 22 (March), 4-20.
-
(1994)
Management Decisions
, vol.22
, Issue.MARCH
, pp. 4-20
-
-
Gronroos, C.1
-
26
-
-
0003506109
-
-
Upper Saddle River, NJ: Prentice Hall
-
Hair, Joseph F., Jr., Rolph E. Anderson, Ronald L. Tatham, and William Black (1995), Multivariate Data Analysis, 4th ed. Upper Saddle River, NJ: Prentice Hall.
-
(1995)
Multivariate Data Analysis, 4th Ed.
-
-
Hair Jr., J.F.1
Anderson, R.E.2
Tatham, R.L.3
Black, W.4
-
27
-
-
21844519158
-
Researching Sensitive Topics in Marketing, the Special Case of Vulnerable Populations
-
Hill, Ronald P. (1995), "Researching Sensitive Topics in Marketing, The Special Case of Vulnerable Populations," Journal of Public Policy & Marketing, 14 (Spring), 143-48.
-
(1995)
Journal of Public Policy & Marketing
, vol.14
, Issue.SPRING
, pp. 143-148
-
-
Hill, R.P.1
-
28
-
-
0038763405
-
Privacy: A Significant Marketing Issue for the 1990s
-
Jones, Mary G. (1991), "Privacy: A Significant Marketing Issue for the 1990s," Journal of Public Policy & Marketing, 10 (Spring), 133-48.
-
(1991)
Journal of Public Policy & Marketing
, vol.10
, Issue.SPRING
, pp. 133-148
-
-
Jones, M.G.1
-
29
-
-
0000979105
-
Mail Surveys and Response Rates: A Literature Review
-
Kanuk, Leslie and Conrad Berenson (1975), "Mail Surveys and Response Rates: a Literature Review," Journal of Marketing Research, 12 (November), 440-53.
-
(1975)
Journal of Marketing Research
, vol.12
, Issue.NOVEMBER
, pp. 440-453
-
-
Kanuk, L.1
Berenson, C.2
-
30
-
-
0038932875
-
-
Kehoe, Colleen, James Pitkow, and Kimberly Morton (1997), Eighth WWW User Survey, (accessed March 7,2000), [available at http://www.cc.gatech.edu/gvu/user_surveys/survey-04-1997/].
-
(1997)
Eighth WWW User Survey
-
-
Kehoe, C.1
Pitkow, J.2
Morton, K.3
-
33
-
-
3242740243
-
A Multivariate Analysis of Web Usage
-
Korgaonkar, Pradeep K. and Lori D. Wolin (1999), "A Multivariate Analysis of Web Usage," Journal of Advertising Research, 39 (March), 53-68.
-
(1999)
Journal of Advertising Research
, vol.39
, Issue.MARCH
, pp. 53-68
-
-
Korgaonkar, P.K.1
Wolin, L.D.2
-
34
-
-
84993869692
-
Conceptions of Privacy
-
Margulis, Stephen T. (1977), "Conceptions of Privacy," Journal of Social Issues, 33 (Summer), 10.
-
(1977)
Journal of Social Issues
, vol.33
, Issue.SUMMER
, pp. 10
-
-
Margulis, S.T.1
-
35
-
-
0032286792
-
Generalized Exchange and Public Policy: An Illustration of Support for Public Schools
-
Marshall, Kimball P. (1998), "Generalized Exchange and Public Policy: An Illustration of Support for Public Schools," Journal of Public Policy & Marketing, 17 (Fall), 274-86.
-
(1998)
Journal of Public Policy & Marketing
, vol.17
, Issue.FALL
, pp. 274-286
-
-
Marshall, K.P.1
-
37
-
-
0442324791
-
Information: The Newest Currency: Are You Ready and Willing to Pay for It?
-
McKim, Robert (1999), "Information: The Newest Currency: Are You Ready and Willing to Pay for It?" Target Marketing, 22 (July), 36-38.
-
(1999)
Target Marketing
, vol.22
, Issue.JULY
, pp. 36-38
-
-
McKim, R.1
-
38
-
-
85134984563
-
Flesh Made Word: Sex, Test and the Virtual Body
-
David Porter, ed. New York: Routledge
-
McRae, Shannon (1997), "Flesh Made Word: Sex, Test and the Virtual Body," in Internet Culture, David Porter, ed. New York: Routledge, 73-86.
-
(1997)
Internet Culture
, pp. 73-86
-
-
McRae, S.1
-
39
-
-
0031329589
-
Consumer Participation in Mailing Lists: A Field Experiment
-
Milne, George R. (1997), "Consumer Participation in Mailing Lists: A Field Experiment," Journal of Public Policy & Marketing, 16 (Fall), 298-309.
-
(1997)
Journal of Public Policy & Marketing
, vol.16
, Issue.FALL
, pp. 298-309
-
-
Milne, G.R.1
-
40
-
-
9944254521
-
Consumers' Trust and Concern of Organizational Use of Personal Information in Direct Marketing
-
_ and Maria-Eugenia Boza (1999), "Consumers' Trust and Concern of Organizational Use of Personal Information in Direct Marketing," Journal of Interactive Marketing, 13 (Winter), 7-24.
-
(1999)
Journal of Interactive Marketing
, vol.13
, Issue.WINTER
, pp. 7-24
-
-
Boza, M.-E.1
-
41
-
-
21344485586
-
Direct Mail Privacy-Efficiency Trade-Offs Within an Implied Social Contract Framework
-
_ and Mary Ellen Gordon (1993), "Direct Mail Privacy-Efficiency Trade-Offs Within an Implied Social Contract Framework," Journal of Public Policy & Marketing, 12 (Fall), 206-15.
-
(1993)
Journal of Public Policy & Marketing
, vol.12
, Issue.FALL
, pp. 206-215
-
-
Gordon, M.E.1
-
42
-
-
9944230199
-
Trust Has to Be Earned
-
Joe Phelps, ed. New York: Direct Marketing Educational Foundation
-
_, Andrew Rohm, and Maria-Eugenia Boza (1999), "Trust Has to Be Earned," in Frontiers of Direct Marketing, Joe Phelps, ed. New York: Direct Marketing Educational Foundation, 31-41.
-
(1999)
Frontiers of Direct Marketing
, pp. 31-41
-
-
Rohm, A.1
Boza, M.-E.2
-
43
-
-
0032276370
-
Characteristics and Beliefs Associated with Probable Pathological Gambling: A Pilot Study with Implications for the National Gambling Impact and Policy Commission
-
Netemeyer, Richard G., Scot Burton, Leslie K. Cole, Donald A. Williamson, Nancy Zucker, Lisa Bertman, and Gretchen Diefenbach (1998), "Characteristics and Beliefs Associated with Probable Pathological Gambling: A Pilot Study with Implications for the National Gambling Impact and Policy Commission," Journal of Public Policy & Marketing, 17 (Fall), 147-60.
-
(1998)
Journal of Public Policy & Marketing
, vol.17
, Issue.FALL
, pp. 147-160
-
-
Netemeyer, R.G.1
Burton, S.2
Cole, L.K.3
Williamson, D.A.4
Zucker, N.5
Bertman, L.6
Diefenbach, G.7
-
45
-
-
0002078682
-
Understanding Privacy Concerns: An Assessment of Consumers' Information Related Knowledge and Beliefs
-
Nowak, Glen J. and Joseph Phelps (1992), "Understanding Privacy Concerns: An Assessment of Consumers' Information Related Knowledge and Beliefs," Journal of Direct Marketing, 6 (Autumn), 28-39.
-
(1992)
Journal of Direct Marketing
, vol.6
, Issue.AUTUMN
, pp. 28-39
-
-
Nowak, G.J.1
Phelps, J.2
-
46
-
-
0002595139
-
Direct Marketing and the Use of Individual-Level Consumer Information: Determining How and When Privacy Matters
-
_ and _ (1995), "Direct Marketing and the Use of Individual-Level Consumer Information: Determining How and When Privacy Matters," Journal of Direct Marketing, 9 (Summer), 46-60.
-
(1995)
Journal of Direct Marketing
, vol.9
, Issue.SUMMER
, pp. 46-60
-
-
-
47
-
-
0040856998
-
-
Pitkow, James E. and Colleen Kehoe (1996), Sixth WWW User Survey, (accessed March 7, 2000), [available at http://www.cc. gatech.edu/gvu/user_surveys/survey-04-1996/].
-
(1996)
Sixth WWW User Survey
-
-
Pitkow, J.E.1
Kehoe, C.2
-
48
-
-
0010903257
-
-
_ and _ (1997), Seventh WWW User Survey, (accessed March 7, 2000), [available at http://www.cc.gatech.edu/gvu /user_surveys/survey-04-1997/].
-
(1997)
Seventh WWW User Survey
-
-
-
49
-
-
0346023449
-
Exploratory and Confirmatory Rotation Strategies in Exploratory Factor Analysis
-
paper presented Austin, TX (January)
-
Rennie, Kimberly M. (1997), "Exploratory and Confirmatory Rotation Strategies in Exploratory Factor Analysis," paper presented at the annual meeting of the Southwest Educational Research Association, Austin, TX (January).
-
(1997)
Annual Meeting of the Southwest Educational Research Association
-
-
Rennie, K.M.1
-
50
-
-
0031321884
-
Legal Potholes on the Information Superhighway
-
Richards, Jef I. (1997), "Legal Potholes on the Information Superhighway," Journal of Public Policy & Marketing, 16 (Fall), 319-26.
-
(1997)
Journal of Public Policy & Marketing
, vol.16
, Issue.FALL
, pp. 319-326
-
-
Richards, J.I.1
-
51
-
-
84990233499
-
Plan for Free PCs Has a Few Attachments
-
Richtel, Matt (1999), "Plan for Free PCs Has a Few Attachments," New York Times, (accessed December 15, 1999), [available at http://www.nytimes.com/library/tech/99/02/biztech/articles/].
-
(1999)
New York Times
-
-
Richtel, M.1
-
52
-
-
0030304147
-
Mail Advertising and Consumer Behavior
-
Rogers, Jean L. (1996), "Mail Advertising and Consumer Behavior," Psychology and Marketing, 13 (Winter), 211-33.
-
(1996)
Psychology and Marketing
, vol.13
, Issue.WINTER
, pp. 211-233
-
-
Rogers, J.L.1
-
53
-
-
1842852712
-
Emerging Marketing and Policy Issues in Electronic Commerce: Attitudes and Beliefs of Internet Users
-
Alan Andreasen, Alex Simonson, and N. Craig Smith, eds. Chicago: American Marketing Association
-
Rohm, Andrew J. and George R. Milne (1998), "Emerging Marketing and Policy Issues in Electronic Commerce: Attitudes and Beliefs of Internet Users," in Marketing and Public Policy Conference Proceedings, Vol. 8, Alan Andreasen, Alex Simonson, and N. Craig Smith, eds. Chicago: American Marketing Association, 73-79.
-
(1998)
Marketing and Public Policy Conference Proceedings
, vol.8
, pp. 73-79
-
-
Rohm, A.J.1
Milne, G.R.2
-
55
-
-
0039078625
-
Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-line Consumers
-
paper presented Chicago (August 2)
-
Sheehan, Kim Bartel and Mariea Grubbs Hoy (1997), "Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-line Consumers," paper presented at the Association for Education in Journalism and Mass Communications Annual Conference, Chicago (August 2).
-
(1997)
Association for Education in Journalism and Mass Communications Annual Conference
-
-
Sheehan, K.B.1
Hoy, M.G.2
-
56
-
-
0039078617
-
Privacy and On-Line Consumers: Comparisons with Traditional Consumers and Implications for Advertising Practice
-
Darrel D. Muehling, ed. Pullman, WA: Washington State University
-
_ and _ (1998), "Privacy and On-Line Consumers: Comparisons with Traditional Consumers and Implications for Advertising Practice," in Proceedings of the 1998 American Academy of Advertising Conference, Darrel D. Muehling, ed. Pullman, WA: Washington State University, 77-78.
-
(1998)
Proceedings of the 1998 American Academy of Advertising Conference
, pp. 77-78
-
-
-
57
-
-
0037927580
-
Using E-Mail to Survey Internet Users in the United States: Methodology and Assessment
-
_ and _ (1999), "Using E-Mail to Survey Internet Users in the United States: Methodology and Assessment," Journal of Computer Mediated Communication, 4 (March) [available at http://www.ascusc.org/jcmc/vol4/issue3/sheehan.html].
-
(1999)
Journal of Computer Mediated Communication
, vol.4
, Issue.MARCH
-
-
-
58
-
-
0031516215
-
Database Marketing Practice: Protecting Consumer Privacy
-
Thomas, Robert and Virginia G. Mauer (1997), "Database Marketing Practice: Protecting Consumer Privacy," Journal of Public Policy & Marketing, 16 (Spring), 147-55.
-
(1997)
Journal of Public Policy & Marketing
, vol.16
, Issue.SPRING
, pp. 147-155
-
-
Thomas, R.1
Mauer, V.G.2
-
59
-
-
0003775073
-
-
U.S. Department of Commerce (1998), The Emerging Digital Economy, [available at http://www.ecommerce.gov].
-
(1998)
The Emerging Digital Economy
-
-
-
60
-
-
0007027229
-
Concern for Personal Privacy in an Electronic Age
-
Vidmar, Neil and David H. Flaherty (1985), "Concern for Personal Privacy in an Electronic Age," Journal of Communication, 35 (Spring), 91-103.
-
(1985)
Journal of Communication
, vol.35
, Issue.SPRING
, pp. 91-103
-
-
Vidmar, N.1
Flaherty, D.H.2
-
62
-
-
0002386326
-
Direct Marketing Activities and Personal Privacy
-
Wang, Paul and Lisa A. Petrison (1993), "Direct Marketing Activities and Personal Privacy," Journal of Direct Marketing, 7 (Winter), 7-19.
-
(1993)
Journal of Direct Marketing
, vol.7
, Issue.WINTER
, pp. 7-19
-
-
Wang, P.1
Petrison, L.A.2
-
64
-
-
9944248424
-
Surf's Up - Differences between Web Surfers and Non-surfers: Theoretical and Practical Implications
-
Marilyn S. Roberts, ed. Gainesville, FL: University of Florida Press
-
Wells, William D. and Qiemi Chen (1999), "Surf's Up - Differences Between Web Surfers and Non-surfers: Theoretical and Practical Implications," in Proceedings of the 1999 Conference of the American Academy of Advertising, Marilyn S. Roberts, ed. Gainesville, FL: University of Florida Press, 115-26.
-
(1999)
Proceedings of the 1999 Conference of the American Academy of Advertising
, pp. 115-126
-
-
Wells, W.D.1
Chen, Q.2
|