Hull-Spence Behavior Theory as a paradigm for consumer behavior

Marketing Theory

Volumn 8, Issue 2, 2008, Pages 123-141

  Rossiter, John R ^a   Foxall, Gordon R ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

behavioral output variables; Hull Spence Behavior Theory (HSBT); major intervening variables; performance equations; supplementary intervening variables

Indexed keywords

EID: 84992831445     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593108089201     Document Type: Article

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