The effect of gender and product categories on consumer online information search

Advances in Consumer Research

Volumn 36, Issue , 2009, Pages 362-366

  Park, Jooyoung ^a   Yoon, Yeosun ^a   Lee, Byungtae ^a  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052852681     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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