A general consumer preference model for experience products: Application to internet recommendation

Journal of Marketing Research

Volumn 49, Issue 3, 2012, Pages 289-305

  Chung, Jaihak ^a,b   Rao, Vithala R ^c  

^a Sogang University   (South Korea)

^b IESEG SCHOOL OF MANAGEMENT   (France)

^c The Samuel Curtis Johnson Graduate School of Management   (United States)

Author keywords

Bayesian latent residuals; Collaborative filtering; Consumer preference model; Experience products; Online recommendation service

Indexed keywords

EID: 84863772458     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.09.0467     Document Type: Article

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