Consequences of customer advocacy

Journal of Strategic Marketing

Volumn 21, Issue 3, 2013, Pages 260-276

  Roy, Sanjit Kumar ^a  

^a Institute for Clean Growth and Future Mobility   (United Kingdom)

Author keywords

affective commitment; customer advocacy; customer loyalty; service quality; structural equation modelling; trust

Indexed keywords

EID: 84879685578     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2013.790468     Document Type: Article

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