The role of the customer advocate: Contextual and task performance as advocacy participation

Journal of Management and Organization

Volumn 14, Issue 2, 2008, Pages 127-140

  Seiling, Jane Galloway ^a  

^a LAWRENCE TECHNOLOGICAL UNIVERSITY   (United States)

Author keywords

Advocacy participation; Contextual performance; Customer advocacy; Organisational advocacy; Organisational citizenship behaviour

Indexed keywords

EID: 50249145732     PISSN: 18333672     EISSN: None     Source Type: Journal    
DOI: 10.1017/S1833367200003345     Document Type: Article

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