Tools for converting consumers into advocates

Strategy and Leadership

Volumn 36, Issue 2, 2008, Pages 16-23

  Blasberg, John Blasberg ^a   Vishwanath, Vijay ^b   Allen, James ^b  

^a Bain and Company   (United States)

^b NONE

Author keywords

Advocacy; Brands; Consumer behaviour; Customer loyalty

Indexed keywords

EID: 40749100570     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570810858176     Document Type: Article

References (5)

1. Bain client work.
2. Research conducted for The Ultimate Question by Fred Reichheld (Harvard Business School Press, 2006).
3. Bain US Consumer Products NPS Survey 2006.
4. Bain US Consumer Products NPS Survey 2006.
5. Bain CP NPS Survey; Bain Net Promoterse™ Research 2004.